Social Media Content Writer

Summary:

We’re looking for someone who can deliver quality writing pieces that appeal to our target audiences, increase our outreach, creates a high level of engagement in various social media platforms and boost Emipro's brand awareness. Thus, a Social Media Content Writer who can join our marketing team and enrich our company brand image by creating compelling blog posts, articles, social media posts and compelling infographics regarding Emipro's solutions and services. The ideal candidate should have a proven track record of producing pieces that increase engagement on various social media platforms and creates brand awareness among targetted audiences. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.

Job Responsibilities:

• Writing, editing and publishing engaging content for various social networks, including Linkedin, Twitter and Facebook etc.

• Tracking and reporting on social media responses by analyzing traffic to the site

• Update our social media pages with compelling company news, events, celebrations or solutions and services

• Respond to questions and comments on our social media pages in a timely and accurate manner

• Maintaining a visible online on social media presence and adhering to the marketing goals

• Increasing the company's awareness and readership by using relevant advertising techniques

• Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

• Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

• Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

• Contribute to the creation of various content materials including but not limited to: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

• Develop a deep understanding of Emipro's business, brand voice, and target audiences.

• Strict adherence to the style guides of the company and their policies

• Strong research skills and the ability to quickly gather and synthesize information

• Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

• Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

Required Skills:

• Excellent writing skills and communication skills

• The ability to create original web content with images or videos

• Proven work experience as a Social Media content writer or a similar role

• Hands-on experience using various social media platforms to advertise

• Proven record of excellent writing demonstrated in a professional portfolio

• Ability to work independently with little or no daily supervision

• Working knowledge of SEO, analytics tools, and keyword research

• Strong research skills and the ability to synthesize complex information into clear and concise content

• Creative thinking and the ability to generate innovative ideas

Nice to have:

• Knowledge of Search Engine Optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Experience and Knowledge in SEO, Google Analytics & producing comprehensive reports that shows the tangible impact of content writing activities.