Popular Marketplace Raneen Chooses Emipro for Efficient Inventory and Warehouse Management

Raneen is an Egyptian e-commerce marketplace dealing in an assortment of products. It is a go-to online platform to buy household appliances, kitchenware, furnishings, and other personal and home accessories. Founded in 1988 as a retail store, they feature over 60,000 products on their online platform and serve about 1 million customers today. 

However, they struggled with order fulfillment, affecting their warehouse operations and stock management. 

Significant Downtime Due to Poor Inventory Database Synchronization: Raneen managed their operations on Boostmyshop, an enterprise resource planning solution for e-commerce platforms and one of Magento’s extensions. Due to compatibility and integration issues with the Magento database, the operational flow is being disrupted.

When many orders fulfillments or shipments were created through BoostMyShop, it significantly strained the Magento database.

• Poor database synchronization led to performance issues and increased downtime.
• Slowed down system that often crashed.

So, they needed a powerful inventory and warehouse management system to improve operational efficiency. They also needed to optimize database performance and scalability through smooth integrations.

Inefficient System Leading to Restrictions in Storing SKUs from Different Locations: Raneen had multiple warehouses, both its own and other vendors in Egypt. Its online marketplace features thousands of products, which requires it to pull real-time information on inventory levels. However, complex warehousing systems added to the inefficiency of tracking and updating inventory levels accurately and timely.

If a customer ordered a product from their warehouse and another from one of their vendors' warehouses, their old solution could not process the order. This was because other vendors do not store their items with Raneen. Instead, they have separate warehouses for storage. 

As their associated operations were a little scattered, it was challenging to import only “sold by Raneen items.” Ensuring efficient order fulfillment involved prioritizing shipments based on the picking location.

This generated a need for a unified platform to prioritize the picking location and increase the speed of order preparation.

Enhancements for Effective Inventory Management in Odoo’s Default Barcoding App: The modifications in Odoo’s default barcoding app focused on three significant improvements in the scanning and validation process of inventory items during transfers. Here's an analysis of how each change contributes to more effective inventory management:

(1) Blocking Scans of Non-Transfer Items: This change helped prevent scanning items not listed in the current transfer. It offered the following benefits:

• Ensured that the items needed to be moved or tracked were processed.
• Minimized shipping or receiving errors by keeping accurate inventory records and correctly allocating items to their designated transfers. 
• Caused fewer discrepancies and adjustments due to simplified tracking and auditing processes.

(2) Preventing Scanning of Reserved Serial Numbers: Blocking the scanning of serial numbers already reserved for other transfers avoids the unauthorized reallocation of these items. Here is how it improved efficiency:

• Maintained the integrity of reservation systems, ensuring specific items were allocated to orders or destinations in advance. 
• Improved Odoo prevented instances of double-booked or erroneously removing items from other transfer
• Resulted in fewer disruptions in supply chains and inventory accuracy. 

(3) Validating Serial Numbers Against Location Data: Ensuring that serial numbers are scanned from the correct locations prevented inventory errors. It also:

• Helped maintain accurate location data for efficient warehouse management and just-in-time (JIT) inventory. 
• Resulted in no negative inventory balances, ensuring smooth inventory tracking and financial reporting.

Emipro understood the challenges Raneen faced because of the complicated warehouse network. They implemented the priority-wise warehouse allocation through their Odoo solution. 

• Priority-wise warehouse allocation optimized order fulfillment process. 
• Dynamically selected the most suitable warehouse for each order based on the predefined criteria. 
• Allowed Raneen to meet customer demands efficiently while maximizing resource utilization. 

Essentially, Odoo's inventory management system evaluated the available warehouses when a customer placed an order. 

The efficient system understood the priorities to determine the best location to pick items. For this, it selected the warehouse with the highest priority, considering the sufficient stock levels and being closest to the customer's location.

As a result, Odoo’s functionality helped reduce shipping costs, transit times, and transportation expenses.

Raneen could streamline its complicated inventory and warehouse management to improve overall efficiency. With Odoo, they could fulfill orders and auto-allocate warehouses for optimum resource utilization. Various improved functionalities helped speed up business operations, especially inventory management and order fulfillment.

Here is how Emipro helped Raneen transform its e-commerce platform. 

• Minimized downtime and enhanced database performance: The shift from legacy ERP to advanced Odoo solutions helped improve database synchronization. It reduced downtime and system crashes when managing demanding order volume.
• Room for Scalability: With improved database performance, Raneen can now handle a large order volume without any hassles. Raneen can now confidently think of further business expansion and future growth. 
• Improved inventory accuracy: The efficient barcoding app minimized errors in inventory tracking and auditing processes, leading to accurate inventory records and timely processes.
• Better order fulfillment: Priority-wise warehouse allocation in Odoo ensured the timely delivery of orders and enhanced customer satisfaction. 
• Cost reduction with correct warehouse selection: Raneen could reduce unnecessary shipping costs and transit times through priority selection. 

Overall, implementing the Odoo solutions helped Raneen level its operation efficiency and speed up order fulfillment for better customer satisfaction.